The Challenge
Birds E Bikes launched with no website, no Google presence, and no search footprint of any kind. Island rental competitors already hold the Google map pack with years of accumulated reviews, and vacation renters book from their phones days or even hours before they arrive, judging a company almost entirely on photos, clarity of pricing, and how easy it is to reserve. The site had to sell a delivery-based service that has no storefront to walk into, hand visitors off to a booking system without friction, and stand up a local search foundation from nothing.

Our Solution
Tegrity designed and built a custom WordPress theme with no page builder, using ACF Pro and a purpose-built content model: custom post types for island routes, points of interest, and FAQs, plus five curated route guides that give the site real destination content rather than a single brochure page. Every call to action hands off to the client’s Indexic aReservation booking system, and a custom contact form with spam trapping captures and stores inquiries directly in WordPress. On the search side, Tegrity built the structured data into the theme itself (LocalBusiness, a TouristTrip itinerary for each route, FAQPage, and Product offers with pricing), wrote unique titles and meta descriptions across every page, configured the XML sitemap and Search Console, and built out the Google Business Profile from an unfinished listing.

Results & Wins

• Launched on schedule at birdsebikes.com: 15 pages live and in the sitemap, including five curated island route guides built as their own content type rather than static pages.

• Structured data owned by the theme, not a plugin: LocalBusiness, per-route TouristTrip itineraries, FAQPage, and Product offers with live pricing, so there is a single source of truth and no conflicting markup competing for rich results.

• Technical SEO foundation in place at launch: unique titles and meta descriptions sitewide, XML sitemap submitted to Search Console (it had never been submitted), priority pages queued for indexing, and correct favicon and per-page share images so shared links preview the bikes instead of a stock sky.

• Bookings wired end to end: every conversion path routes into the Indexic reservation system, with a spam-filtered inquiry form as the secondary capture.

• Google Business Profile built out from a bare listing: corrected business details and website URL, a full-length description, and six services published with descriptions and pricing, with brand assets prepared for the photo gallery.